Vision & Aims

Launched in September 2017, we are a Member of Pride in Football; the Alliance of LGBTQ+ Supporters' Groups in the UK. There are currently 40 other Supporters' Groups in the country. 

For the full list:

We are also one of many Supporters' Groups at West Bromwich Albion:



Total LGBTQ+ parity within WBA FC.


To bring the football and LGBTQ+ community together to celebrate diversity and increase LGBTQ+ visibility at WBA FC, making our club a safe, welcoming and inclusive environment for all.


  • Celebrate diversity and provide a safe and welcoming environment for LGBTQ+ fans and allies both on match days and beyond.
  • Build a social group of members and offer opportunities to meet before, during and after games.
  • Provide forum for discussing all things WBA in a safe inclusive environment 
  • Arrange regular social gatherings.
  • Communicate to membership and the community through regular updates via a range of media.
  • Seek feedback from all stakeholders.
  • Work with WBA management to champion awareness of and tackle LGBTQ+ issues at the Club.
  • Hold regular meetings with nominated officers of WBA to discuss LGBTQ+ issues.
  • Provide advice and guidance on LGBTQ+ issues.
  • Develop & execute a vision and strategy with the Club regarding LGBTQ+ matters.
  • Partner with other WBA fan groups to promote equality, celebrate diversity & inclusion across all minority groups.
  • Be an active member of the WBA Supporters community.
  • Work & socialise with other fan groups to achieve common goals in equality, diversity and inclusion.
  • Actively promote the work of other WBA fan groups seeking support from those groups.
  • Support other local and national groups in tackling LGBTQ+ issues sport and football in particular.
  • Actively support agreed LGBTQ+ Organisations/charities who share common goals.
  • Be a visible part of the LGBTQ+ community, both locally and where appropriate, nationally.