Welcome to
Proud Baggies

Our Proud Baggies rainbow badges are now on sale at both the Stadium and Merry Hill stores as well as on line at www.wbashop.co.uk. Get them while they last and show your support!

We are delighted to announce that we have been nominated in the Football Business Awards under the category of best Club and Supporter Group Relationship.  We think this is a massive achievement and underlines the support we have received from everyone at the club and the commitment to equality and diversity shown by all. 

Proud Baggies joined over 200 leaders from across the sports sector on Friday at Wembley Stadium for a series of panel discussions and networking sessions around improving diversity and inclusion in sport. 

On 23rd August, we were invited to Kick It Out Live to celebrate Kick It Out's 25th anniversary & their work towards equality and inclusion in Football. It was great to see WBA so heavily represented. Pioneers of diversity and inclusion in Football. A club that has broken down barriers on and off the pitch and continues to do so. 

Thanks to a generous benefactor, Proud Baggies will be sponsoring first team regular Oli Burke for the forthcoming season. You'll see our logo and details against his name in every home programme as well as on the big screen at games, supporting our aim of increased LGBT+ visibility at the club.

 Last night (16th August) saw the launch of Birmingham LGBT's Ageing with Pride campaign. Run in conjunction with Ageing Better Birmingham, the campaign aims to  promote the lives and lived experiences of older LGBT people from across the city. More soon on how we aim to support this initiative.