About Us

Boing Boing!


Welcome to Proud Baggies, the Official West Bromwich Albion Supporters' Group for all LGBT+ fans, their families, friends and allies.

Membership is free and open to all. 

Join us to get involved or show your support...

Who we are


Officially launched in September 2017 at West Bromwich Albion's inaugral Diversity Day, our Proud Baggies' Members regularly meet for home and away matches, socials, club events, campaigning and fundraising.

What we do


We want to bring the Football and LGBT+ community together to celebrate diversity and increase LGBT+ visibility at West Bromwich Albion FC, making our club a safe, welcoming and inclusive environment for all.

Latest News

Celebrate the Rainbow Laces Campaign on December 8th


WBA's match vs Swansea will be the annual Rainbow Laces game where the club will show its support for Stonewall's inclusivity in sport campaign. Central to the activities is the unveiling of our Fan Mosaic which will be shown in the stadium before kick off.

Join Our Exclusive Rainbow Laces Stadium Tour!



To celebrate his years' Stonewall Rainbow Laces campaign, venture into The Hawthorns' inner sanctum with our exclusive Proud Baggies' behind-the-scenes stadium tour offered at a significantly discounted price.

The offer is open to all members, their families and friends.

Albion Bag a Brace of Award Nominations!


The Fans For Diversity awards, run by the Football Supporters' Association and Kick It Out are the UK's premier football diversity awards. This is the second year running that Proud Baggies and Apna Albion have been shortlisted. Look out for updates after the awards event on 20th September when we hope one group will be victorious!

Proud Baggies Call It Out!


This weekend saw the 3rd annual Pride in Football Call It Out! Symposium hosted by our friends Pride of Irons at the London Stadium. The event brings together LGBT fan groups and campaigners from across the UK and Europe. The informative event included workshops on social media abuse, player support and a panel of key figures from the sports industry.  

Register Now: Fans For Diversity Conference


The Football Supporters Association (FSA) and Kick it Out are hosting this years' Fans for Diversity Conference on 20th September at Amnesty International HQ in London. Join Proud Baggies by registering here for what promises to be an informative and enjoyable afternoon.

Read Our 2018/19 Season Review Now!


From the installation of the first fan group banner at The Hawthorns back in August to participation in Birmingham Pride in May, this season has been marked with unprecedented activity in pursuance of our vision, aims and objectives. Read all about it here!

Contact Us

West Bromwich Albion FC's LGBT+ Supporters' Group

As a voluntary organisation we rely entirely on grants and donations. We are therefore very grateful for any contributions to help us continue our work.

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