News Archive

Proud Baggies Deliver Albion Foundation LGBT+ Workshop


During Football v Homophobia month of action this February, Proud Baggies were at The Hawthorns delivering their LGBT+ Awareness training to 60 Albion Foundation coaches and staff. The session was part of the LGBT+ Diversity & Inclusion Development Programme being rolled out across WBA by Proud Baggies. 

Join Our Football v Homophobia Tournament!


 In support of Football v Homophobia and in association with The Albion Foundation, Proud Baggies are looking for teams to enter our first ever small sided football tournament.

Teams from all communities and of any ability are welcome to join us to celebrate diversity in football and raise awareness of LGBT+ inclusion in sport.

Proud Baggies Win at Football v Homophobia Awards!


Friday 7th February. We are delighted to announce that Proud Baggies were awarded Best Supporter Group at the inaugural Football v Homophobia awards held at Altrincham FC. The prestigious awards celebrate the LGBT+ community across all forms of the game. Proud Baggies saw off stiff competition from fellow nominees Marching Out Together (Leeds) and Proud Lilywhites (Spurs). 

Proud Baggies Becomes Albion Foundation Patron


Proud Baggies are delighted to have become Patrons of the Albion Foundation. The Albion Foundation is committed to working with organisations that share the same values as the charity and West Bromwich Albion Football Club, where there are common synergies that can support our mission to make a positive difference within the local community.  

Join us at the Football v Homophobia Awards


Proud Baggies are delighted to have been nominated for a Football v Homophobia award and you can join us on the night of 7th February for the ceremony which takes place at Altrincham Football Club. We look forward to seeing you there!  

Celebrate the Rainbow Laces Campaign on December 8th


WBA's match vs Swansea will be the annual Rainbow Laces game where the club will show its support for Stonewall's inclusivity in sport campaign. Central to the activities is the unveiling of our Fan Mosaic which will be shown in the stadium before kick off. 

Join Our Exclusive Rainbow Laces Stadium Tour!


To celebrate his years' Stonewall Rainbow Laces campaign, venture into The Hawthorns' inner sanctum with our exclusive Proud Baggies' behind-the-scenes stadium tour offered at a significantly discounted price.

The offer is open to all members, their families and friends.

Albion Bag a Brace of Award Nominations!


The Fans For Diversity awards, run by the Football Supporters' Association and Kick It Out are the UK's premier football diversity awards. This is the second year running that Proud Baggies and Apna Albion have been shortlisted. Look out for updates after the awards event on 20th September when we hope one group will be victorious! 

Proud Baggies Call It Out!


This weekend saw the 3rd annual Pride in Football Call It Out! Symposium hosted by our friends Pride of Irons at the London Stadium. The event brings together LGBT fan groups and campaigners from across the UK and Europe. The informative event included workshops on social media abuse, player support and a panel of key figures from the sports industry. 

Register Now: Fans For Diversity Conference


 The Football Supporters Association (FSA) and Kick it Out are hosting this years' Fans for Diversity Conference on 20th September at Amnesty International HQ in London. Join Proud Baggies by registering here for what promises to be an informative and enjoyable afternoon. 

Read Our 2018/19 Season Review Now!


From the installation of the first fan group banner at The Hawthorns back in August to participation in Birmingham Pride in May, this season has been marked with unprecedented activity in pursuance of our vision, aims and objectives. Read all about it here

Watch the Lionesses in Company with Proud Baggies!


10th June. Yesterday England's Women's World Cup campaign got off to a positive start with a win over Scotland. Proud Baggies will be watching all of the Lionesses games at The Fox in Birmingham's gay village. All are welcome! Look out for more details via our social media channels

Baggies Out in Force at Birmingham Pride!


Date: 25th May. Location: Central Birmingham. Proud Baggies & club staff joined 5,000 others in the annual Gay Pride Parade. 75,000 supporters lined the streets of Birmingham in the country's largest 2 day Pride festival. Baggie Bird and Boilerman lead the group of 45 members through town to the Gay Village. 

If you're Proud to be a Baggie... Join us at Birmingham Pride!


West Bromwich Albion and Proud Baggies will again be participating in this year's Birmingham Pride Parade and we want YOU to get involved! 

Entry into our Parade walking group is free and open to all Proud Baggies members, West Bromwich Albion supporters, family and friends; adults and children.

Boom Boom Boom! Player of the Season Award Winner Announced


We are delighted to announce that Dwight Gayle has been voted winner of the first Proud Baggies Player of the Season Award. Polling 51% of all votes cast, it was an emphatic win for our current leading goal scorer who also scooped WBA supporters and the Disability Supporters Group player of the season too! 

Voting Now Open For Player of the Season


Proud Baggies' members are currently voting for their player of the season who will be awarded a prestigious trophy! Voting closes at 3pm on 19 April. If you're not a member and want your say, sign up here!

Bid Now for a Chance to Win a signed Armband and T Shirt!


We're auctioning Jake Livermore's captain's armband and Proud Baggies T Shirt as worn in our Rainbow Laces match vs Brentford in December 2018. All proceeds will got to Stonewall, Britains biggest LGBT charity. 

Proud Baggies Deliver LGBT+ Awareness Training to U19s


5th April, The Hawthorns. Proud Baggies teamed up once again with Football v Homophobia to deliver more training as part of the WBA LGBT+ Awareness programme. It was great to see our Albion Foundation future leaders in sport from Sandwell College so positive about diversity and inclusion! 

Proud Baggies Kick Off Diversity Week in Style


Proud Baggies joined a host of teams from the Albion family at the start of a week of activities celebrating WBA's rich and diverse cultures in the run up to the BCFC game on Friday 29th March. Two Proud Baggies' teams played a hard fought match alongside representatives from Blues4All, Apna Albion, the WBA girls U12s and a pan disability team. 

Founder's Address at Football's Safety Conference


Last week our Founder and Chair, Piero Zizzi was a key note speaker at the Football Safety Officers Association Spring Conference. During his speech, Piero discussed how football can be a key agent of societal change and highlighted the work Proud Baggies are doing with WBA to make the Hawthorns a safe and welcoming  environment for the LGBT+ community. 

Read the Proud Baggies Interview in this months' ZONE Magazine


February's edition of ZONE Magazine, the UK's biggest regional LGBT+ lifestyle magazine features an interview with our founder and Chair, Piero Zizzi - and what a great read it is! 

Proud Baggies Supporting Football vs. Homophobia Month of Action!


We're delighted to be recognised as Football vs. Homophobia 2019 Champions for our LGBT+ awareness work with WBA FC. You can see our work and the other activities we'll be supporting this month via our social media channels.

Proud Baggies Awarded Funds For Football vs. Homophobia Month


 We are delighted to announce that we have been awarded funding from the European FARE Network to support the promotion of LGBT+ inclusion during this February's Football vs Homophobia month of action. Proud Baggies were one of only 2 recipients of funding in the UK. 

WBA Celebrate Rainbow Laces Campaign in Style!


 This years' Stonewall Rainbow Laces fixture on Monday 3 December vs. Brentford. There were many activities taking place including a special Rainbow Laces Fan Zone by Blind Monkey Brewery, big screen graphics and videos, a Sky TV interview with 2 Proud Baggies members and first team players warming up in Proud Baggies T Shirts. See more of the campaign at the link below and our  gallery pages. 

Proud Baggies at the FSF Awards!


 On Monday 3 December, we joined our good friends Apna Albion and groups from around the country for the annual Football Supporters Federation awards having been nominated for the Fans for Diversity award. Congratulations to Proud Lilywhites who were winners on the night. 

WBA Women Help Make Sport Everyone's Game


On Sunday 25 November Proud Baggies met WBA Women as part of the Stonewall Rainbow Laces campaign at their game vs. Bedworth. An injury time winner saw us take all 3 points in a closely contested match. 

Proud Baggies Win at National Football Business Awards!


On 22 November, we were delighted to be awarded bronze for Best Supporter Group & Club relationship at the Football Business Awards. The only LGBT+ group to be nominated we are delighted to be recognised for our 1st years' work at such a prestigious event. 

Our Founder Talks All Things Proud Baggies at the BBC


 Proud Baggies' founder Piero Zizzi joins BBC Sports reporter Jack Murley for his latest LGBT Sports Podcast sharing his personal experiences as well as talking about the work of Proud Baggies. 

Our Patron Wins at Royal Television Awards!


 Richie Anderson, broadcaster and Proud Baggies Patron has won a prestigious RTS Midlands award for his short film on coming out to his football team. We're all delighted for him and incredibly proud to call him one of our own! 

Proud Baggies Rainbow Badges Available Now


 Our Proud Baggies rainbow badges are now on sale at both the Stadium and Merry Hill stores as well as on line at Get them while they last and show your support! 

Proud Baggies Shortlisted for Football Business Award


We are delighted to announce that we have been nominated in the Football Business Awards under the category of best Club and Supporter Group Relationship.  We think this is a massive achievement and underlines the support we have received from everyone at the club and the commitment to equality and diversity shown by all.  

Stonewall Rainbow Laces Summit


 Proud Baggies joined over 200 leaders from across the sports sector on Friday at Wembley Stadium for a series of panel discussions and networking sessions around improving diversity and inclusion in sport.  

Kick It Out: 25 Years Fighting Discrimination in Football


 On 23rd August, we were invited to Kick It Out Live to celebrate Kick It Out's 25th anniversary & their work towards equality and inclusion in Football. It was great to see WBA so heavily represented. Pioneers of diversity and inclusion in Football. A club that has broken down barriers on and off the pitch and continues to do so.

Proud Baggies Announce Oli Burke Sponsorship Deal


 Thanks to a generous benefactor, Proud Baggies will be sponsoring first team regular Oli Burke for the forthcoming season. You'll see our logo and details against his name in every home programme as well as on the big screen at games, supporting our aim of increased LGBT+ visibility at the club. 

Proud Baggies Support Ageing with Pride Campaign


Last night (16th August) saw the launch of Birmingham LGBT's Ageing with Pride campaign. Run in conjunction with Ageing Better Birmingham, the campaign aims to  promote the lives and lived experiences of older LGBT people from across the city. More soon on how we aim to support this initiative.

Flying the Flag at The Hawthorns


We're delighted to announce the East Stand will be home to our new Proud Baggies flag next season. Having a permanent presence at The Hawthorns will help us to further promote LGBT+ visibility & inclusion at WBA, a club welcoming of all. 

Proud Baggies' Piero joins LGBT+ People in Sport Panel


On 5th July, our founder Piero joined fellow panelists Ryan Atkin, Claire Harvey and Jay Lemonius at Dentsu Aegis for a discussion on the importance of LGBT+ inclusion in sport. You can see highlights via our YouTube channel. 

Proud Baggies' Season Report 2017/18 now online


We've been extremely busy since our launch back in September 2017! Download our 2017/18 Season Report below and find out more.

Pride in Football Symposium hailed as great success!


Proud Baggies were the only group to have club support alongside them when they joined forces with representatives from over 40 LGBT+ fan groups from all divisions at the weekend at Pride in Football's annual #CallItOut symposium. 

Proud Baggies join forces with Up Front


Up Front work to normalise mental health issues amongst young people using he medium of football. We are delighted to be supporting them on LGBT+ issues. 

Pride in Football announce 2018 Call It Out Symposium


A free programme of speakers, workshops, culture and leisure strands for LGBT+ football fans, club & league staff, campaigners and other stakeholders, CALLITOUT 2018 will be held at the City Ground Nottingham on Saturday 9th June.

Join us at Birmingham Pride 26th May


 We welcome all Proud Baggies members, friends & family to join us at this year's Birmingham Pride. 

If you're interested in joining us in the parade through Birmingham city centre please email us at

Proud Baggies announce Partnership with Sandwell Beam


Sandwell Beam is an Emotional Health & Well Being Service for young people in the Sandwell area.We are delighted to be supporting them on all LGBT+ issues.

Proud Baggies showing support at Albion Foundation Day


 Join us in the Fan Zone from noon until kick off on Saturday as we celebrate the life-changing impact of the charitable arm of our Club. You can find us in front of our flag in the marquee. 

Proud Baggies' Richie Plays a Peaker Blinder!


Richie Anderson and Beccy Wood raised nearly £15,000 for Sport Relief with their Peaky Pentathlon challenge. Congratulations to them both from all of us at Proud Baggies!

Proud Baggies Join WBA's Equality Group


Proud Baggies' Secretary Neil has joined the Club's Equality Advisory Group.

Premier League Clubs Unite Against Homophobia


 Kick It Out, football’s equality and inclusion organisation, has released a film featuring players from every Premier League club which seeks to promote LGBT+ inclusion in football.

Richie Anderson on BBC's The One Show


Proud Baggies' Richie created a film on Homophobia in Football for BBC One's The One Show. 

LGBT History Month


Throughout February we will be celebrating LGBT History Month 2018.

Football v Homophobia


Throughout February we will be supporting Football v Homophobia's Month of action. 

Pride in London 2018


Proud Baggies will join Pride in Football and fellow LGBT+ Supporters' Groups at Pride in London on Saturday 7th July.

Birmingham Pride 2018


We will be representing West Bromwich Albion and it's LGBT+ Community at Birmingham Pride 2018 on Saturday May 26th.