WBA Celebrate Rainbow Laces Campaign in Style!

 This years' Stonewall Rainbow Laces fixture on Monday 3 December vs. Brentford. There were many activities taking place including a special Rainbow Laces Fan Zone by Blind Monkey Brewery, big screen graphics and videos, a Sky TV interview with 2 Proud Baggies members and first team players warming up in Proud Baggies T Shirts. See more of the campaign at the link below and on gallery pages. 

See More

Proud Baggies at the FSF Awards!

 On Monday 3 December, we joined our good friends Apna Albion and groups from around the country for the annual Football Supporters Federation awards having been nominated for the Fans for Diversity award. Congratulations to Proud Lilywhites who were winners on the night. 

Find out more

WBA Women Help Make Sport Everyone's Game

On Sunday 25 November Proud Baggies met WBA Women as part of the Stonewall Rainbow Laces campaign at their game vs. Bedworth. An injury time winner saw us take all 3 points in a closely contested match. 

Find out more

Proud Baggies Win at National Football Business Awards!

On 22 November, we were delighted to be awarded bronze for Best Supporter Group & Club relationship at the Football Business Awards. The only LGBT+ group to be nominated we are delighted to be recognised for our 1st years' work at such a prestigious event. 

Find out more

Our Founder Talks All Things Proud Baggies at the BBC

 Proud Baggies' founder Piero Zizzi joins BBC Sports reporter Jack Murley for his latest LGBT Sports Podcast sharing his personal experiences as well as talking about the work of Proud Baggies. 

Listen Here

Our Patron Wins at Royal Television Awards!

 Richie Anderson, broadcaster and Proud Baggies Patron has won a prestigious RTS Midlands award for his short film on coming out to his football team. We're all delighted for him and incredibly proud to call him one of our own! 

Find out more

Proud Baggies Rainbow Badges Available Now

 Our Proud Baggies rainbow badges are now on sale at both the Stadium and Merry Hill stores as well as on line at Get them while they last and show your support! 

Buy Now

Proud Baggies Shortlisted for Football Business Award

We are delighted to announce that we have been nominated in the Football Business Awards under the category of best Club and Supporter Group Relationship.  We think this is a massive achievement and underlines the support we have received from everyone at the club and the commitment to equality and diversity shown by all.  

Find out more

Stonewall Rainbow Laces Summit

 Proud Baggies joined over 200 leaders from across the sports sector on Friday at Wembley Stadium for a series of panel discussions and networking sessions around improving diversity and inclusion in sport.  

Find out more

Kick It Out: 25 Years Fighting Discrimination in Football

 On 23rd August, we were invited to Kick It Out Live to celebrate Kick It Out's 25th anniversary & their work towards equality and inclusion in Football. It was great to see WBA so heavily represented. Pioneers of diversity and inclusion in Football. A club that has broken down barriers on and off the pitch and continues to do so.

Find out more

Proud Baggies Announce Oli Burke Sponsorship Deal

 Thanks to a generous benefactor, Proud Baggies will be sponsoring first team regular Oli Burke for the forthcoming season. You'll see our logo and details against his name in every home programme as well as on the big screen at games, supporting our aim of increased LGBT+ visibility at the club. 

Find out more

Proud Baggies Support Ageing with Pride Campaign

Last night (16th August) saw the launch of Birmingham LGBT's Ageing with Pride campaign. Run in conjunction with Ageing Better Birmingham, the campaign aims to  promote the lives and lived experiences of older LGBT people from across the city. More soon on how we aim to support this initiative.

Find out more

Flying the Flag at The Hawthorns

We're delighted to announce the East Stand will be home to our new Proud Baggies flag next season. Having a permanent presence at The Hawthorns will help us to further promote LGBT+ visibility & inclusion at WBA, a club welcoming of all. 

Find out more

Proud Baggies' Piero joins LGBT+ People in Sport Panel

On 5th July, our founder Piero joined fellow panelists Ryan Atkin, Claire Harvey and Jay Lemonius at Dentsu Aegis for a discussion on the importance of LGBT+ inclusion in sport. You can see highlights via our YouTube channel. 

Find out more

Proud Baggies' Season Report 2017/18 now online

We've been extremely busy since our launch back in September 2017! Download our 2017/18 Season Report below and find out more.

Find out more

Pride in Football Symposium hailed as great success!

Proud Baggies were the only group to have club support alongside them when they joined forces with representatives from over 40 LGBT+ fan groups from all divisions at the weekend at Pride in Football's annual #CallItOut symposium. 

Find out more

Proud Baggies join forces with Up Front

Up Front work to normalise mental health issues amongst young people using he medium of football. We are delighted to be supporting them on LGBT+ issues. 

Find out more

Pride in Football announce 2018 Call It Out Symposium

A free programme of speakers, workshops, culture and leisure strands for LGBT+ football fans, club & league staff, campaigners and other stakeholders, CALLITOUT 2018 will be held at the City Ground Nottingham on Saturday 9th June.

Find out more

Join us at Birmingham Pride 26th May

 We welcome all Proud Baggies members, friends & family to join us at this year's Birmingham Pride. 

If you're interested in joining us in the parade through Birmingham city centre please email us at

Find out more

Proud Baggies announce Partnership with Sandwell Beam

Sandwell Beam is an Emotional Health & Well Being Service for young people in the Sandwell area.We are delighted to be supporting them on all LGBT+ issues.

Find out more

Proud Baggies showing support at Albion Foundation Day

 Join us in the Fan Zone from noon until kick off on Saturday as we celebrate the life-changing impact of the charitable arm of our Club. You can find us in front of our flag in the marquee. 

Find out more

Proud Baggies' Richie Plays a Peaker Blinder!

Richie Anderson and Beccy Wood raised nearly £15,000 for Sport Relief with their Peaky Pentathlon challenge. Congratulations to them both from all of us at Proud Baggies!

Find out more

Proud Baggies Join WBA's Equality Group

Proud Baggies' Secretary Neil has joined the Club's Equality Advisory Group.

Find out more

Premier League Clubs Unite Against Homophobia

 Kick It Out, football’s equality and inclusion organisation, has released a film featuring players from every Premier League club which seeks to promote LGBT+ inclusion in football.

Find out more

Richie Anderson on BBC's The One Show

Proud Baggies' Richie created a film on Homophobia in Football for BBC One's The One Show. 

Watch here

LGBT History Month

Throughout February we will be celebrating LGBT History Month 2018.

Find out more

Football v Homophobia

Throughout February we will be supporting Football v Homophobia's Month of action. 

Find out more

Pride in London 2018

Proud Baggies will join Pride in Football and fellow LGBT+ Supporters' Groups at Pride in London on Saturday 7th July.

Find out more

Birmingham Pride 2018

We will be representing West Bromwich Albion and it's LGBT+ Community at Birmingham Pride 2018 on Saturday May 26th.

Find out more